Coaching Contractors on Generating High-Value Sales Leads

This HVAC Distributor University course equips territory managers with the tools and strategies to help contractors generate high-value sales leads. Through 16 engaging lessons, participants learn how to move beyond panic-based marketing and guide contractors in building strong brands, planning budgets, leveraging digital and traditional tactics, and creating memorable customer experiences. The course emphasizes coaching over selling, teaching territory managers to ask the right questions, build trust, and inspire creativity, so they can become valued partners in their contractors’ success.